*Includes the following 14 video lectures* Business Environment, Blue Ocean Strategy;
Customer oriented services and quality;
Business Model Canvas (BMC);
Sales (and other) negotiations;
Business Presentations;
Creating a brand;
Segmentation, Target Groups;
Segmentation, Customer Types;
Sales & Marketing;
Pricing;
Values and attracting customers;
Values in Branding;
Customer Persona, your ideal customers;
Value Proposition;