Starter Brand Style Guide Template Database

Create a professional, consistent brand identity that stands out and builds trust with your audience.

This starter Notion template is your toolkit for developing and maintaining a cohesive brand style guide. Perfect for entrepreneurs, small businesses, freelancers, and marketing teams who want to establish clear brand standards without the complexity.

What's Included

Brand Foundation

• Mission Statement builder with examples and guidance
• Core Values framework to define your brand principles
• Step-by-step instructions for each element

Voice & Communication

• Tone & Personality definitions with real examples
• Voice Characteristics templates (Conversational, Direct, Empathetic, etc.)
• Language Guidelines with DO/DON'T vocabulary lists
• Content Guidelines with practical writing principles

Visual Identity System

• Color Palette organizer with hex codes and usage notes
• Font Selection guide for headlines, body text, and accent fonts
• Visual consistency tips and best practices

Organization & Management

• Status tracking for each brand element
• Notes and examples sections for reference
• Related resources linking system
• Files & media attachment capabilities

Perfect For

• Entrepreneurs building their first brand identity
• Small businesses wanting professional brand consistency
• Freelancers & consultants establishing credible personal brands
• Marketing teams needing their first organized brand asset guide

Key Benefits

Professional brand foundation in hours, not weeks
Consistent messaging across all your communications
Clear visual identity that builds recognition and trust
Team alignment with documented brand standards
Easy organization of all brand assets in one place
Scalable system that grows with your business

How It Works

1. Duplicate the template to your Notion workspace
2. Follow the steps to fill in each brand element
3. Use the examples and guidance provided
4. Track your progress with built-in status indicators
5. Reference and update as your brand evolves

No design experience required—just follow the step-by-step guidance to build a brand that truly represents you.

Stop struggling with inconsistent branding. Start building a professional brand identity you're proud of.