Sick of marketing that feels like chaos? Been there.
After years of working with brilliant marketing teams burn out on random tactics, I discovered something better: systematic approaches that grow with you.
I'm Sophie—the Marketing Content Systems Architect changing how tech startups think about marketing.
My service blueprint
Psychology-driven strategies based on how B2B buyers actually make decisions. No spray and pray—just content that works.
Consistent momentum without the marketing circus. For teams ready to build with content systematically.
From idea to published without burning out. Think systematic content production workflows, not constant firefighting.
Custom Webflow sites optimized with behavioral psychology. Because pretty pages don't pay bills—strategic conversion does.
My philsophy
- Complete system ownership—You own everything from the start, no dependencies
- Psychology and data driven decisions—Science over opinions
- Proven frameworks—Tested with tech companies across Finland
- Full documentation— So your team can operate independently post-project
Pro Tip: Stop chasing every new marketing tactic. Build a system that works for you, then optimize it. A strong marketing foundation beats trend-chasing every time ;)
My journey so far
Started with a business degree, became a growth marketer, then content strategist, and now brand builder. From helping small teams across Finland escape the content hamster wheel to building scalable systems for growing startups—each project teaches me something new about what actually moves the needle.
Ready to turn your marketing chaos into stress-free success? Let's build a sustainable system together → sophiemichaud.com
Helsinki-based | Serving tech companies globally | Marketing, multimedia content, website and brand building | Co-host of like, is this legit? podcast
Currently only taking clients registered in Finland through my self-serve web shop. If you're based elsewhere, contact me through my website at sophiemichaud.com
don't just take my word for it...
"Sophie is one the best SaaS content marketers I've worked with." -Teemu Raitaluoto
"I truly appreciate her ability to tell compelling stories, her incredible organizational skills, and talent." -Viivi Marttinen
"Sophie is a marketing powerhouse who leaves no stone unturned. Equipped with a keen eye for detail, and a no bs approach to marketing, she always delivers!" -Kristina Knut
"She's a total wizard with different marketing strategies and tools, and very creative with ideas and ways to implement them!" -Darja Husu
"Sophie is a class-act and a rockstar who will help your team grow to unseen heights!" -JJ Hurstinen
"Working with Soph, you'll get an energizing team member who asks the tough questions (spoiler: data is the answer) to help you and your team grow!" -Eliott Tallqvist
"Sophie is not just any marketer. She's a visionary who transforms challenges into opportunities for growth. Working with her has been a truly enriching experience!" -Serena Chan
"Her guidance and mentorship on content marketing were excellent and gave me great ideas on how to improve my professional and personal content production." -Riku Mikkonen
"Sophie is a rare gem of a content marketer whose skills don't stop at planning, writing, editing, proofing, and optimizing killer blog posts." -Pinja Dodik
Join this awesome group of marketers and get the most out of your content marketing now
