Content Marketing Operations | Private Coaching

includes: 10 hours of tailored coaching and on-demand access to all video content with accompanying worksheets and templates

This is for you if:

• you're a small go-to-market team and need to produce content across channels with limited resources
• you're looking for product-market-fit and need content to test your offering
• you've found PMF and want to scale your market reach with sustainable content marketing

to get the most out of these coaching sessions, you should have a product, service, or business case in mind before we start, as well as an internal team member who can own content ops

This workshop has 10 hours of live coaching over the course of 1 month with accompanying worksheets and templates to get you going right away.

There is no limit to how many team members can join these sessions, but we will focus on a single business problem you're currently facing.

Topics include:

• Audience research
• Website content creation
• Content distribution
• SEO and analytics
• and more...

You don't have to be an expert—a basic understanding of tech business or marketing is enough to get going.

Outline

1: Content marketing with a purpose and my audience awareness framework

2: How to do [effective] topic research and make sure your topics are relevant to the business

3: Why I brief myself and how to think about distribution before writing a single word

4: GenAI won’t replace you—how to research, outline, prompt for faster and better content

5: Because no one wants generic BS—how to get original expert thoughts, build links, and boost digital PR

6: Edit like a pro and why you should spend more time editing than writing

7: Why SEO isn’t as simple as keyword volume and how the B2C playbook doesn’t work for B2B and niche market content

8: Because written words are only one way to communicate and how to use multimedia to make your content more engaging

9: When you build a system now, you save time later, and how to set up content production operations for scale

10: You don’t have to be an analyst to report on content performance and other ways to use analytics to optimize your content for revenue generation

Please let us know when you'd like to start your live coaching sessions