this course will launch in March 2025 and is self-led—pre-order now to get the early bird price

(price after launch date will go up to €299)

Content Marketing Operations | Accelerator Course

includes: 10 video lessons with accompanying worksheets and templates

This is for you if you're a:

• solo marketer and need to produce content across channels with limited resources
• content marketer and need to expand your content skills to go beyond creation
• product marketer or go-to-market specialist and need to boost your content performance
• journalist, academic, or technical expert and want to make the move to tech content marketing

This course has 10 video lessons with accompanying worksheets and templates to get you going right away.

Topics include:

• Audience research
• Website content creation
• Content distribution
• SEO and analytics
• and more...

You don't have to be an expert—a basic understanding of tech business or marketing is enough to get going.

Outline

Lesson 1: Content marketing with a purpose and my audience awareness framework

Lesson 2: How to do [effective] topic research and make sure your topics are relevant to the business

Lesson 3: Why I brief myself and how to think about distribution before writing a single word

Lesson 4: GenAI won’t replace you—how to research, outline, prompt for faster and better content

Lesson 5: Because no one wants generic BS—how to get original expert thoughts, build links, and boost digital PR

Lesson 6: Edit like a pro and why you should spend more time editing than writing

Lesson 7: Why SEO isn’t as simple as keyword volume and how the B2C playbook doesn’t work for B2B and niche market content

Lesson 8: Because written words are only one way to communicate and how to use multimedia to make your content more engaging

Lesson 9: When you build a system now, you save time later, and how to set up content production operations for scale

Lesson 10: You don’t have to be an analyst to report on content performance and other ways to use analytics to optimize your content for revenue generation

Please note that this course will launch in March 2025—pre-order now to get the early bird price